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BRAND STORY
 
 

The new brand identity for Canara Bank is based on the idea of a bond and is a representation of the close ties between the Bank and its many stakeholders – from customers and employees to investors, institutions and society at large. With its rich heritage of banking expertise, dedicated customer service and corporate social responsibility, Canara Bank is a powerful enabler who helps its stakeholders achieve their goals. The two seamlessly connected links capture the essence of this partnership.

Canara Bank has more than 45,800 employees and serves over 31 million customers through a network of over 2600 branches spread across the country. The simple, memorable symbol can be easily recalled and decoded by all of the Bank’s diverse audiences.

The colour palette and typography have been carefully chosen. The rich blue represents stability, scale and depth.  This contrasts with accents of bright yellow that evoke optimism, warmth and energy. The Canara Bank logotype has been hand-crafted. Its classic, serif letterforms communicate heritage and stature.

 
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