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The new brand identity for Canara Bank is based on the idea of a bond and is a representation of the
close ties between the Bank and its many stakeholders – from customers and
employees to investors, institutions and society at large. With its rich
heritage of banking expertise, dedicated customer service and corporate social
responsibility, Canara Bank is a powerful enabler who helps its stakeholders
achieve their goals. The two seamlessly connected links capture the essence of
this partnership.
Canara Bank has
more than 45,800 employees and serves over 31 million customers through a
network of over 2600 branches spread across the country. The simple, memorable
symbol can be easily recalled and decoded by all of the Bank’s diverse
audiences.
The colour
palette and typography have been carefully chosen. The rich blue represents
stability, scale and depth. This contrasts with accents of bright yellow that
evoke optimism, warmth and energy. The Canara Bank logotype has been
hand-crafted. Its classic, serif letterforms communicate heritage and
stature.
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