RURAL DEVELOPMENT SCHEMES

A PIONEERING EFFORT FOR HELPING WOMEN ENTREPRENEURS IN MARKETING

Canara Bank, as part of its Corporate social responsibility (CSR) initiatives has sponsored a Retail Mobile Marketing Van for Display cum Sale of House hold products, articles made by Self - Help Groups, Small women entrepreneurs, Artisans, Self Employed women etc.

This van is custom built high tech, solar powered, equipped with computerized billing, swiping machine for credit/debit card acceptance. This marketing van will be stationed in important locations of Bangalore to enable the citizens of the city to see and purchase the products manufactured by artisans and other underprivileged women entrepreneurs. This Mobile Van thus provides a platform for publicity of products in the entire city instead of being restricted to one area/locality.

This is a hand holding effort by Canara Bank in support of Women entrepreneurs, SHG’s and SHG members etc.

The mobile sales van has been provided in 4 centres viz, Bangalore(Karnataka), Aligarh (Uttar Pradesh) , Pudupudur (Tamilnadu) and Thrissur (Kerala).